Self-Service Analytics for Media

Transform customer data and viewer metrics into instant insights and create better campaigns for customer acquisition with MachEye.

Increase viewership and optimize customer engagement

Increase viewer acquisition

Gain visibility on customer sentiment and opinions about brands, products, and services. Increase your viewer acquisition by analyzing conversations and reviews with actionable insights.

Find top customer segments

Analyze consumption patterns to identify high-interest media, segments, and content to target ads effectively. Use insights to evaluate campaigns and optimize marketing and ad spend.

Accelerate content engagement

Track viewer and social media metrics such as time viewed, clicks, and engagement. Get insights on trending topics, keywords, preferred platforms, favorite channels, and popular content types.

Competitor Analysis

Review competitor performance and customer response to identify opportunities. Get actionable insights to create competitive offerings, reduce churn, and prepare for market disruptors.

Bring personalization and engagement to media

Media organizations strive to bring innovative offerings in a market where customers are bombarded with choices. MachEye’s self-service analytics for media answers complex questions on customer sentiment, consumption patterns, preferred media, and popular content types. Market teams can use advanced insights to evaluate campaigns, target ads, and analyze customer media metrics to increase engagement.

Watch video: MachEye in Action